Sr. Associate,Marketing Commercialization
上海, 中国
类别: 市场 职位 ID: 32550SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.
Role Objective:1. Ensure SCJ possesses the right New Product Development (NPD) to win in assigned competitive categories and channels.
2. Lead end-to-end brand marketing for Taiwan (TW) and Hong Kong (HK).
Key Responsibilities:
Marketing Innovation & NPD (*including special pack) (50%)
• Lead NPD development independently, covering consumer research, market analysis, product concept, packaging design, claims, pricing, business case formulation, product development, and key asset creation.
o Note: Route-to-market strategy and communication execution are excluded from this specific scope.
TW/HK End-to-End Brand Marketing (50%)
• Develop the optimal portfolio and NPD strategy for TW/HK to drive continuous market share growth for SCJ.
• Spearhead NPD projects from end to end, collaborating with on-site trade marketing teams.
• Co-lead marketing communications and field execution to ensure all targets are met.
Essential Duties and Responsibilities:
1.Marketing Innovation
- Consumer Insights: Serve as the Voice of the Consumer; collaborate with internal research teams to gather, analyze, and define actionable consumer insights for assigned categories.
- Business Data Analysis: Own end-to-end business data analysis, including market share, category/competitor landscape, and internal sales reports. Diagnose market trends and identify key growth opportunities for SCJ.
- Product Concept & Design: Independently develop winning product concepts, claims, and packaging/format design (*with agency)
- Pricing Strategy: Conduct comprehensive price analysis and formulate strategic pricing proposals to ensure NPD competitiveness within target segments.
- Business Case Development: Partner with senior management to build robust business cases; align with Trade Marketing and Sales teams to validate assumptions and secure sell-in.
- Product Development: Lead cross-functional teams (Plant, RD&E, Legal, Project Management) to deliver NPD projects on time and to specification.
- Assets Development: Manage external agencies to create high-impact marketing assets, including Key Visuals (KV), video content, online product pages, and offline Point-of-Sale Materials (POSM).
2. Hong Kong & Taiwan Brand Marketing
- Strategy & Planning: Independently formulate portfolio strategies and NPD roadmaps for HK and TW markets, grounded in consumer studies and business data analytics.
- End-to-End NPD Leadership: Lead the full NPD lifecycle for TW/HK, ensuring successful launch and achievement of performance targets.
- Execution Management: Oversee all marketing executions in both markets to ensure brand consistency, alignment with consumer needs, and delivery of business targets.
Required Skills / Experience / Competencies:
- Experience in Marketing Innovation/NPD end-to-end at least 5 years
- Experience in working with multi-functional team, including sales/trade marketing
- Strong in data analysis – excellent excel skills, acceptable presentation skills
- Fluent in Eng speaking and writing
- Experience in FMCG will be added value
- Experience in HK/TW market is a plus
Job Requirements:
- Permanent full-time role.
- Fluent in conversational and written English
- Highly organized with the ability to multitask, high sense of urgency and keen attention to details
- Play as a business owner, proactively finding opportunities for the brand.
- Active communicator and team worker, to work across functions and levels
- Understand ACNielsen syndicated data, MINE, and adopt processes
- Strong interest in domestic/regional commercial careers
- Hight level of autonomy
Inclusion & Diversity
We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.
We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment.