Senior Associate, Marketing Commercialization (Ecommerce)
上海, 中国 职位识别码 26214 申请This role is ecommerce market account leader for JD.com and O2O (Online to offline).
Essential Duties and Responsibilities:
Lead SCJ biggest e-platform JD (sales weight>30%) and O2O (MeiTuan/JDDJ/ELM/TXD/Dmall) portfolio / advertising / activation strategy, planning, budget, and execution. (JD 80%, O2O 20%)
Closely work with account sales to achieve top / bottom line sales target and market share target
Co-work with brand market and IMC (Integrated Marketing Communication) team to land brand campaign or NPD (New Product Development) launch on e-platforms
Maintain good relationship with key e-platforms MKT function to get enough resource and maximize ROI (Return On Investment)
Product assortment and content management for responsible e-platforms
Address ecommerce insight based on business analysis.
Liaise with eCommerce agency to propose and align execution KPI for responsible e-platforms.
A&P (Accounts Payable) management and P&L (Profit and Loss) tracking for responsible e-platforms
Required Skills / Experience / Competencies:
Minimum 2 years marketing working experience in Marketing or EC marketing, familiar with key eCommerce platform trends and directions
A minimum of Bachelor’s degree
Successful campaign practice in EC marketing or marketing territory
Preferred Skills / Experience / Competencies:
EC market or EC sales account experience in Tmall or JD.com, or TP store manager is preferred
Trainee background is preferred
Industry (household) related digital working experience is preferred
Job Requirements:
Full time work, overtime is expected
Travel will up to 10% of work time within country
Benefits and Culture:
Ongoing training and development
Family-owned company, with a family feel
Be a member of a company championing a better world through sustainability and environmental protection measures
Inclusion & Diversity
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We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.
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