Manager, Marketing Commercialization

This role is responsible for Develop and implement Great China marketing plans for the Home cleaning category to meet established targets. Activities may include oversight of Group segments marketing commercialization for: HC (MR Muscle &Scrubbing Bubbles) Toilet Bath Hygiene segments and Home storage Category end to end development. Lead the innovation on new brands/products for assigned project & segments end to end. Lead business planning process to develop a marketing strategy consistent with the organization’s overall mission, vision, and objectives. Define new product development with right channel/pricing and claim with pkg, develop overall media objectives, and allocate resources so advertising campaigns are effective, economical, and appropriate for intended audience. Collaborate with cross functions and global team to ensure marketing activities are integrated with other parts of the business and align with the overall corporate objectives. Lead, direct, supervise and develop a team of marketing professionals.

Essential Duties and Responsibilities:

• Develop the long & short term Marketing Commercialization strategy for HC category strategy and portfolio. With daily end to end focus on core segments exclu. Kitchen

• Owns category business reviews, brand growth plan & IGP PNL commitments for HC.

• Full responsibility of P&L for the assigned business

• Deliver the profit, market share, margin & revenue objectives for assigned business

• Lead the commercialization of NPD process for assigned category

• Responsible for Major Expenditure Authorization assumptions for assigned category

• Lead and design the media strategy for assigned category

• Conduct consumer communication briefs with agencies

• Activate participation & leadership for S&OP in assigned category. Lead Step 1 & support SD for Step 2

• Set pricing strategy for the assigned category

• Provide input to lead on Category glocalization initiatives

• Leads assigned category team of Marketing Commercialization (Associate Managers, Senior Associates and/or Associates) people agenda, coach and mentoring

• Provide inputs of local execution to Global Brand Marketing teams for assigned category

• Work closely with local functional Management Committee members, Customer marketing & Sales team to ensure excellence country execution on assigned category  

Required Skills / Experience / Competencies:

• Minimum 7-10 years of Commercial experience (Sales/ Trade Marketing/ Marketing)

• Bachelor Degree in Business and/or Marketing

Preferred Skills / Experience / Competencies:

• Fulfill Success Driver and CDG proficiency on assigned level and job.

• Fluent in conversational and written English

Job Requirements:

• Full time work, overtime is expected

• Travel will up to 10% of work time within country

• This role is not eligible for relocation

Benefits and Culture:

• Ongoing training and development

• Family-owned company, with a family feel

• Be a member of a company championing a better world through sustainability and environmental protection measures

SC Johnson Asia has been recognized as the Best Multinational Workplace by Great Place to Work®!

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

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