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Manager, Marketing Commercialization

上海, 中国 职位识别码 25983 申请

This role is responsible for Marketing Commercialization activities across designated categories; Oversees late commercialization and launch of NPD (Base and Expand) for the assigned category; Execute commercialization excellence in collaboration with Sales and customer marketing group; Meet category objectives (volume, profit, share) that contribute to achieving the Cluster business objectives.

Essential Duties and Responsibilities:

1) Strategy 

  • Implement category strategy, deploying strategy in Cluster / Country accordingly.

  • Responsible for assigned category’s Profit and loss at a country or cluster level.

  • Manage local brands according to OC-approved local brand strategy.

2) Innovation

  • Manage late Commercialization and Launch phases of NPDs (base, expand). Manage local NPD taskforce to ensure appropriate rollout of NPDs (New Product Developments).

  • When acting as Feedback Country, provide input on concept development (securing cultural relevancy), develop BASES II inputs.

  • Adapt graphics. Provide support in NPD registration.

  • Provide assumptions for MEA. Prepare country/cluster MEA draft to feed platform MEA.

3) Consumer Communications

  • When acting as Feedback Country, provide input in CAB writing (ensuring cultural relevancy), provide input on final copy (ensuring cultural relevancy), translate animatic for testing, Provide cultural input in final animatic phase and pre-production.

  • Adopt / adapt platform-led IMC assets.

  • Manage local social network community in accordance with Platform approved digital strategy and leveraging the CMS for digital assets.

4) Processes

  • Active participation in and leadership of S&OP process for assigned category. Lead step 1 for assigned category. Support MD in Step 2 for assigned category.

  • Coordinate with Sales the planning of Consumer and Trade Promotions for assigned category.

  • Active collaboration on Customer Thought Leadership for assigned category.

  • Track sales and shares for assigned category. Track NPD performance. Course correct.

5) People

  • Supervision and development of team; Manage performance of assigned team.

Required Skills / Experience / Competencies:

  • Bachelor’s degree and above, Marketing or MBA education background is preferred.

  • Multi-functional background circa 10 years combined Marketing/Sales experience.

  • Understanding and knowledge of China market environment (or ability to quickly grasp this).


  • Ongoing training and development

  • Free onsite parking

  • Family-owned company, with a family feel

  • Be a member of a company championing a better world through sustainability and environmental protection measures

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