Manager, Marketing Commercialization (Ecommerce)

ABOUT THE ROLE

• Develop the China EC & Social marketing team, build annual digital marketing strategy plans.
• Provide the best digital experience along consumer decision journey, to finally drive business and brand share growth.

KEY RESPONSIBILITIES

• Develop EC & social marketing strategy based on brand strategy & business objectives across various eCommerce and social media platforms, including but not limited to Ali, JD, TikTok, Redbook etc.
• Make annual marketing activation and communication plan to optimize brand experience and drive business according to both category and platform insight.
• Monitor closely on key business KPI and optimize investment efficiency constantly.
• Work together with EC sales team and brand team to plan and manage the online content. Ensure clear and precise communications on products, monitor, and analyze business performance.
• Monitor and analyze social media trends, audience behavior, and competitor activities to optimize content and campaigns for maximum reach and engagement.
• Coordinating with 3rd party agency and on-line distributor TP in tracking and improving performance marketing results.                                                               

REQUIRED EXPERIENCE YOU’LL BRING

• At least 10 years working experience related to EC/Social marketing experience with strong presence & expertise.
• Outstanding troubleshooting, analytical, and problem-solving abilities, along with ability to collaborate cross-function.
• Solid knowledge regarding social measurements and industry benchmark. Familiar with the mechanism of Redbook and TikTok.
• A good team player and team leader with excellent interpersonal, stakeholder management and negotiation skills.
• Language Capability: Excellent communication with Mandarin and English is must.
• Bachelor’s degree in marketing, Communications, Operations Management, ecommerce & digital marketing, or any related business degree. Master’s degree holder preferred.

BENEFITS AND PERKS

• SC Johnson is committed to providing a Great Place to Work for all its employees. Along with a competitive base salary, here are just some of the benefits you receive when joining the SC Johnson Family -
• Ongoing training and development
• Free onsite parking
• Subsidized fitness sessions
• JMBA that put on regular events, lunches, parties, fun days
• Family-owned company, with a family feel
• Be a member of a company championing a better world through sustainability and environmental protection measures

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

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