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Associate Manager, Marketing Commercialization

上海, 中国 职位识别码 26857 申请

This role is responsible for leading the development of Pest Control sub-category via product development and marketing communication, to better drive brand awareness and desirability, optimize consumer journey and engagement, launch and relaunch products successfully by driving traffic to online and offline, improve conversion to achieve brand business goals.

Essential Duties and Responsibilities:

  • Responsible for subcategory business P&L. As key coordinator to collect channel requests, monitor performance, analysis business and tracking feedback

  • Work closely with cross functions like sales, channel, media, supply chain etc. to drive gross sales, market share

  • Fully understand consumer insight, brand vision, positioning, blueprint and business target, to develop innovations OTIF by closely communication with cross-categories & global headquarter

  • Manage and monitor sub-category brand contents delivery including global content adaption, local content production with high standard quality

  • Portfolio management via efficient communication with CMKT, Sales, Finance and SC to optimize current portfolio DPM and deliver future roadmap

  • Initiate business driven communication strategy and plan to deliver brand, product message and meet media and business KPI. Work with Media and agency to allocate budget phasing and KPI setting

  • Set brand guideline for local owned media content, social and KOL, KOC content by deep familiarity with competitors, consumer insights and category benchmark

  • Socialize the storytelling of product, ensure consistency, efficiency and virality

  • Deep analysis on key social platforms, especially for RED and Tiktok, to deliver innovative idea and strategy to improve media efficiency

  • Collaborate and influence across the organization to drive IMC results and achieve brand goals. Interacts with the cross-function teams

Required Skills / Experience / Competencies:

  • Over 8 years of relevant working experience

  • A minimum of Bachelor’s degree

  • FMCG NPD & IMC Marketing is a must

Preferred Skills / Experience / Competencies:

  • Strategic mind set, understands the strategic & tactical nature of the business

  • Demonstrate ability to manage up and across organization

  • Multi-function and multi-tasking abilities

  • Manages executions diligently, with keen attention to details

  • Values others, and cultures

  • Self-starter and Acts with integrity

  • Analytical skills

  • Strong ownership and leadership

  • Solid knowledge of current social environment and internet technologies

  • Strong Computer skills, Microsoft Office

Job Requirements:

  • Full time work, overtime is expected

  • Travel will up to 10% of work time within country

  • This role is not eligible for relocation

Benefits and Culture:

  • Ongoing training and development

  • Family-owned company, with a family feel

  • Be a member of a company championing a better world through sustainability and environmental protection measures

SC Johnson Asia has been recognized as the Best Multinational Workplace by Great Place to Work®!

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

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